One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual price to perform this service, but is it worth it? In this NextPage Marketing Minute video, CEO Gina Danner explains why mass market direct mail comes with some “extra baggage” you may not know about, and how targeted, personalized direct mail is a much better value.