![Why IP Targeting is The Postman of the Internet [Infographic]](https://gonextpage.com/wp-content/uploads/2017/08/IP-Targeting-500x500.jpg "Why IP Targeting is The Postman of the Internet [Infographic]")
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...
As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near future. Since the technology is relatively new, we thought you might enjoy this...
Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer searches for a product or service online. They quickly find web sites, landing pages,...
