by | May 3, 2021 | Blog, Marketing, MARKETING INTELLIGENCE
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends”...
by | Dec 7, 2020 | Blog, MARKET RESEARCH, Marketing, MARKETING INTELLIGENCE, SOCIAL MARKETING, STRATEGY
In Deloitte Insights’ recently published “2021 Global Marketing Trends” report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns out...
by | Nov 23, 2020 | Blog, CONTENT MARKETING, MARKET RESEARCH, Marketing, MARKETING INTELLIGENCE, SOCIAL MARKETING, STRATEGY
Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how...
by Joel | Oct 30, 2018 | CONTENT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, SOCIAL MARKETING, STRATEGY
On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel...
by Austin Kershaw | Oct 12, 2018 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that...
by | Oct 2, 2018 | AUGMENTED REALITY, DIGITAL MARKETING, MARKETING INTELLIGENCE, PRINT, QR CODES
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled...
