Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that resonate with customers, whether it’s through direct mail, email, social...
Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allows linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but...
Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...
For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants...
![10 Marketing Lessons We Can Learn from Apple [Infographic]](https://gonextpage.com/wp-content/uploads/2017/09/apple-lessons-500x427.jpg "10 Marketing Lessons We Can Learn from Apple [Infographic]")
The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a...
![Why IP Targeting is The Postman of the Internet [Infographic]](https://gonextpage.com/wp-content/uploads/2017/08/IP-Targeting-500x500.jpg "Why IP Targeting is The Postman of the Internet [Infographic]")
Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...
Ask marketers how to gauge the success of their direct mail campaigns, and the answer inevitably points to ROI. One of the biggest reasons a direct mail campaign fails is the inability to measure success. If you cannot accurately track results, your enthusiasm level drops. The key, according to Allegra Marketing Services, is to establish...
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...
