How Marketing Automation Helps Achieve Business Objectives
Post

How Marketing Automation Helps Achieve Business Objectives

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...

Posted by July 30, 2018July 31, 2018
5 Tips For Improving Your Customer Engagement
Post

5 Tips For Improving Your Customer Engagement

Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had spent decades honing with the input of customers. Suddenly, the company that had separated from the...

Posted by March 29, 2018March 29, 2018
How to Create an Inbound Marketing Campaign for an E-Commerce Website
Post

How to Create an Inbound Marketing Campaign for an E-Commerce Website

Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article touches upon a few pointers...

You Need These 6 Parts for the Inbound Marketing Machine to Work
Post

You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

5 Reasons Why Inbound Marketing is Worth The Effort
Post

5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

When Sending an Email is Worse Than Not
Post

When Sending an Email is Worse Than Not

Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated email marketing are indisputable so why only sometimes? Like all forms of marketing, automated email...

Why Your Resume is Probably Obsolete ~ Part 3 of 3
Post

Why Your Resume is Probably Obsolete ~ Part 3 of 3

We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive technological innovation for the management of near real-time data. A clear...

Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3
Post

Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3

The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin with Mad Men’s drink holding Don Draper, morph into Darrin Stephens,...

Don’t You Have Better Things To Do?
Post

Don’t You Have Better Things To Do?

Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that marketing can be done behind the scenes, automatically so that you can do what you do best, which...

Are You an Author Yet?
Post

Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...