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What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves
Insurance agencies know the importance of creating and maintaining a connection with their clients and one of the best ways to accomplish this task is the use of marketing automation for insurance agencies at scale. Marketing automation allows insurance agencies to engage with their clients or prospects with messages that
Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we are committed to providing a safe and
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article
As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near future. Since the technology is relatively new, we
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most marketers are cost-conscious these days when setting
