You Need These 6 Parts for the Inbound Marketing Machine to Work
Post

You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

5 Reasons Why Inbound Marketing is Worth The Effort
Post

5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

When Sending an Email is Worse Than Not
Post

When Sending an Email is Worse Than Not

Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated email marketing are indisputable so why only sometimes? Like all forms of marketing, automated email...

Why Your Resume is Probably Obsolete ~ Part 3 of 3
Post

Why Your Resume is Probably Obsolete ~ Part 3 of 3

We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive technological innovation for the management of near real-time data. A clear...

Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3
Post

Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3

The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin with Mad Men’s drink holding Don Draper, morph into Darrin Stephens,...

Are You an Author Yet?
Post

Are You an Author Yet?

Did you ever dream of writing the next great american novel? OK maybe you haven’t set you sights quite that high but the opportunity to be an author is right in front of you. If you aren’t blogging about your business well…why not? Buyers search for information these days long before they engage a sales...

Are Sales and Marketing In Sync at Your Company?
Post

Are Sales and Marketing In Sync at Your Company?

A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still requires a lot of time and money. Speaker and marketing...

Report on Marketing Automation Buyer Trends
Post

Report on Marketing Automation Buyer Trends

As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near future. Since the technology is relatively new, we thought you might enjoy this...

Why Lead Nurturing Is Mission Critical
Post

Why Lead Nurturing Is Mission Critical

As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers often work on extended buying cycles; they may...

Marketing Automation is Marketing Intelligence
Post

Marketing Automation is Marketing Intelligence

Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer searches for a product or service online. They quickly find web sites, landing pages,...