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How to Create an Inbound Marketing Campaign for an E-Commerce Website

How to Create an Inbound Marketing Campaign for an E-Commerce Website

by | Nov 14, 2017 | Blog, INBOUND MARKETING, MARKETING AUTOMATION, Web

Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
Consumers Trust Custom Content More Than Ads According to Study

Consumers Trust Custom Content More Than Ads According to Study

by | Nov 2, 2017 | Blog, CONTENT MARKETING, INBOUND MARKETING, MARKETING INTELLIGENCE

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried...
Email Communication Still Number One for Executives

Email Communication Still Number One for Executives

by | Sep 18, 2017 | EMAIL MARKETING, INBOUND MARKETING, PRODUCTIVITY

The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399...
My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.

My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.

by | Jul 7, 2017 | INBOUND MARKETING, LEAD GENERATION, SALES STRATEGY

I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and...
What We Can Learn From the 2017 State of Inbound Report

What We Can Learn From the 2017 State of Inbound Report

by | May 30, 2017 | INBOUND MARKETING, MARKETING INTELLIGENCE

For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a...
You Need These 6 Parts for the Inbound Marketing Machine to Work

You Need These 6 Parts for the Inbound Marketing Machine to Work

by | Apr 21, 2017 | Blog, INBOUND MARKETING, LEAD GENERATION, MARKETING AUTOMATION

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
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8300 NE Underground Drive
Pillar 122
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(816) 459-8404

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