How to Create an Inbound Marketing Campaign for an E-Commerce Website
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How to Create an Inbound Marketing Campaign for an E-Commerce Website

Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article touches upon a few pointers...

Consumers Trust Custom Content More Than Ads According to Study
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Consumers Trust Custom Content More Than Ads According to Study

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...

Posted by November 2, 2017November 2, 2017
Email Communication Still Number One for Executives
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Email Communication Still Number One for Executives

The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399 professionals in 141 countries, looks at the marketing priorities, new content...

Posted by September 18, 2017September 19, 2017
My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.
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My Calls to Action Weren’t Getting Any Action. Here’s How I Fixed Them.

I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and forms to direct people to informative...

Posted by July 7, 2017July 10, 2017
What We Can Learn From the 2017 State of Inbound Report
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What We Can Learn From the 2017 State of Inbound Report

For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a few of the findings: 63% of marketers say their top challenge...

Posted by May 30, 2017July 6, 2017
You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

Posted by April 21, 2017July 6, 2017
5 Reasons Why Inbound Marketing is Worth The Effort
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5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

Posted by March 20, 2017January 18, 2018
Why the First Visit to Your Website is the Most Important
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Why the First Visit to Your Website is the Most Important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...

Posted by January 19, 2017March 13, 2017