Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried...
The numbers are in and it’s official – email is still the No. 1 way today’s business executives prefer to communicate. According to HubSpot’s “State of Inbound 2017,” 86 percent say getting pinged electronically is the way to go. The survey, which queried 6,399...
I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and...
For the past eight years, Hubspot has been tracking how customers do their shopping and and want their information, as well at analyzing sales and marketing trends with their annual State of Inbound report. The 2017 report is hot off the press, and here’s a...
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...
