by Gina Danner | Sep 29, 2022 | Blog, Web
In order to successfully brand your business, you need to take the necessary step to protect your brand across all marketing channels through consistent branding. This task can be especially time-consuming if you have multiple locations or a growing business. It takes... 
by | Mar 27, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, Web
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with... 
by | Dec 13, 2017 | Blog, CONTENT MARKETING, DIGITAL MARKETING, SOCIAL MARKETING, Web
Throughout history, the ‘#’ sign has been used to signify the word “pound” or “number.” Then, in 2007, a former Google employee named Chris Messina tweeted an idea that would change its meaning forever. how do you feel about using # (pound) for groups. As... 
by | Nov 14, 2017 | Blog, INBOUND MARKETING, MARKETING AUTOMATION, Web
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of... 
by | Aug 29, 2017 | Blog, CUSTOMER EXPERIENCE, HEALTHCARE, Marketing, PRODUCTIVITY, Web
Doctor appointments take a good chunk of time out of your day. When you are legitimately sick and need to have tests done, going to the office in person is a must. But what if you have a minor issue that the doctor can solve in a few minutes? Maybe you just need a new...