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Most direct mail campaigns are lost before the design brief has been written. The format is selected irrespective of the consequences for postage. The size is selected for aesthetic reasons,...
Most organizations have no idea what they spend on printing. Not because the information doesn’t exist, but because it’s buried in departmental budgets, maintenance contracts, supply orders, and IT support tickets. No line item...
There are decisions that quietly compound, and then become extremely loud. Picking the wrong fulfillment partner is one of those decisions. Orders shipped late. Kits are not complete. The returned shipment shows...
The creative is approved. The proof is signed. The campaign is on the schedule. And suddenly the data file comes in — and everything stops. Mismatched column headers. Inconsistent name formatting. Missing...
With practically every print project, the issue comes up: offset or digital? That sounds like a technical decision. And it is — but not in the sense most people think it is....
