Why finding a cause to back is the strategy your brand needs now
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Why finding a cause to back is the strategy your brand needs now

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...

Make it Count, Make it Real
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Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
Information Security is a top priority at NextPage
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Information Security is a top priority at NextPage

Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we are committed to providing a safe and secure environment for all of...

How Zappos Built Their Business by Building Relationships
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How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online shoe and clothing giant Zappos, helped build a billion dollar company around this premise. His call center staff spends a longer than-average amount of time on the phone with customers with the goal of not...

Posted by October 31, 2018June 19, 2019
They Posted Something Bad About My Brand, What Do I Do?
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They Posted Something Bad About My Brand, What Do I Do?

Remember the time before social media when word of mouth spread from talking to people face to face? I don’t. I have always heard about products and services online, it gets around quicker that way. I often see Facebook posts about movies and how good (or bad) they were. The main reason I saw Dunkirk...

Why Craftsmanship is Still Important in Printing
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Why Craftsmanship is Still Important in Printing

Browsing catalogs that came in the mail was one of my favorite parts of the holidays when I was a kid. I would look at the pictures and read about this season’s new gadgets and toys and yell “Mom, I want that!” I realize now from working in marketing as an adult that a great...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

Sustainability and Paper Production
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Sustainability and Paper Production

“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and recyclable. Paper can be recycled...

2015 World Series Lessons In Life and Business
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2015 World Series Lessons In Life and Business

Living in Kansas City you have no choice but to be awestruck and beam with pride over our baseball team. The Royals defied odd after odd, destroyed one statistic after another and kept doing what they do best to bring home the 2015 World Series Commissioner’s Trophy. The team is exactly that, a TEAM. They worked...

How It’s Made: Paper
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How It’s Made: Paper

If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so fascinating to learn that something...