How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...

How Product Placement Helps Marketing Efforts
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How Product Placement Helps Marketing Efforts

Did Stranger Things make you crave Eggo waffles? Of course it did. Product placements have been a part of movies and TV for years now. From those unforgettable Ray-Bans Tom Cruise sports in Risky Business (which, according to Ray-Ban, resulted in the sale of over 360,000 pairs of Wayfarers) to James Bond opting for a Heineken instead...

Survey Shows How Consumers Engage With Brands
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Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...

4 Differences Between Marketing and Journalism
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4 Differences Between Marketing and Journalism

The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...

10 Marketing Lessons We Can Learn from Apple [Infographic]
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10 Marketing Lessons We Can Learn from Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a...

How Snapchat Is Transforming The Way We Sell Real Estate
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How Snapchat Is Transforming The Way We Sell Real Estate

Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...

They Posted Something Bad About My Brand, What Do I Do?
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They Posted Something Bad About My Brand, What Do I Do?

Remember the time before social media when word of mouth spread from talking to people face to face? I don’t. I have always heard about products and services online, it gets around quicker that way. I often see Facebook posts about movies and how good (or bad) they were. The main reason I saw Dunkirk...

6 Things To Look For When Choosing A Vehicle Wrap Installer
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6 Things To Look For When Choosing A Vehicle Wrap Installer

You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and efficiencies than ever. The result; better looking wraps with an affordable price point.But wrapping a vehicle...

Why You SHOULDN’T Say RIP to Business Cards
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Why You SHOULDN’T Say RIP to Business Cards

I recently came across a post on LinkedIn titled: RIP Business Cards: Why It’s Time to (Finally) Ditch Them. There were so many fallacies in the content that I felt it important to correct them and share a fact-based view. First of all to the author Ryan Holmes, CEO of HootSuite… the paper industry plants more trees...