5 Ways to Recharge Your Brand
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5 Ways to Recharge Your Brand

You’ve had a nagging feeling for a while that your brand is stagnating.  It doesn’t reflect who you are or your culture, and you need a new look. And you don’t want your competitors to start taking market share because you haven’t kept up with the needs of your customers. Here’s 5 ways to get...

Posted by October 25, 2018October 25, 2018
Is Augmented Reality the Future of Direct Mail?
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Is Augmented Reality the Future of Direct Mail?

Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns.  Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope.  A relatively new development in direct mail enhancement that is gaining significant traction is...

How to  Increase Sales by Telling the Right Tale
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How to Increase Sales by Telling the Right Tale

A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell...

Why It’s Important to Re-Imagine Your Brand
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Why It’s Important to Re-Imagine Your Brand

Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...

Posted by September 13, 2018September 13, 2018
Why Being Curious is so Important for Today’s Brands
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Why Being Curious is so Important for Today’s Brands

Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...

Posted by May 14, 2018July 9, 2018
How Floor Graphics Step Up Your Interior Marketing
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How Floor Graphics Step Up Your Interior Marketing

In my last blog, I discussed how window graphics help increase foot traffic to your brick and mortar business. That’s great, but the next challenge is ensuring the customers stay while making a lasting impression. A great way to do this is to take advantage of the largest and most underrated interactive communication channel you...

Ultra Violet is Pantone’s 2018 Color of the Year
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Ultra Violet is Pantone’s 2018 Color of the Year

Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are...

How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...

Survey Shows How Consumers Engage With Brands
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Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...