Here at NextPage we are constantly looking for ways for our customers to get more from their direct mail campaigns. Whether it’s a new textured stock or coating, adding an IP Targeting or Informed Delivery campaign, or using a Shape-Cut envelope. A relatively new development in direct mail enhancement that is gaining significant traction is...
A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want your prospect to think it over, give him lots of facts and figures. If you want him to decide to work with you, tell...
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...
Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence. With so many forms of media presenting new opportunities to reach your...
In my last blog, I discussed how window graphics help increase foot traffic to your brick and mortar business. That’s great, but the next challenge is ensuring the customers stay while making a lasting impression. A great way to do this is to take advantage of the largest and most underrated interactive communication channel you...
Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are...
Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...
In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...
The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...
