Fleet vehicle wraps are least expensive brand advertising available on the market today. You can get up to 40,000 daily brand impressions for what works out to be less than a couple of dollars a day. But to get the most out of your vehicle wrap, you should first find out what your goals are, what designs...
You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and efficiencies than ever. The result; better looking wraps with an affordable price point.But wrapping a vehicle...
I recently came across a post on LinkedIn titled: RIP Business Cards: Why It’s Time to (Finally) Ditch Them. There were so many fallacies in the content that I felt it important to correct them and share a fact-based view. First of all to the author Ryan Holmes, CEO of HootSuite… the paper industry plants more trees...
The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park? The campaign centers on a series of videos, each of which brings home the value of paper and...
NextPage feels so strongly about our relationship with our customer; we made them the cornerstone of our mission: Mission. We create exceptional experiences by reinventing how our customers engage their customers for better results. We solve problems, mine data and leverage the latest printing and communication technologies to deliver more than ink on paper. By...
Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and winning back customer loyalty is more than most companies would be able to withstand. In Part 1...
Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the exact reference point as in these days of internet proliferation; it’s difficult...
Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that...
This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...
Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...
