Out of the Storm

Out of the Storm

BUSINESS AND MARKETING TRENDS IN THE NEW NORMAL

The COVID-19 storm has torn through the world, leaving a different landscape for marketers to pick their way through. Things that were once relevant have been tossed aside, and new things have taken their place. While change is still underway, it is certain that things will never be quite the way they were before. Businesses will need to take into account the new world attitudes. Take a look at the following trends from the Forbes Business Council:

RENEWED EMPHASIS ON DIGITAL
Technology and digital allowed us to stay connected, even while social distancing.

PROTECTION & PREVENTION
People will be extra cautious going forward, even when they return to work. Take extra care with your operations and interactions.

THINKING AHEAD
Strategies that were implemented during the pandemic will continue to be used in the “new normal.”

REMOTE OPTIONS
The work-from-home trend isn’t going anywhere anytime soon, as many companies go completely remote or consider a hybrid model.

DIGITAL COMMUNICATION
Zoom and Skype will continue to be options for meetings and gatherings.

READY FOR CHANGE
The only thing that’s certain in uncertainty is that change is inevitable, so be ready for anything!

This article appears in the November/December 2020 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.