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Mid-size companies often grapple with an uncomfortable truth: they’re expected to execute campaigns with the ambition and impact of an enterprise, yet they lack the team size, budget, and tech stack to match. Marketing teams make up only about 3–4% of the workforce in mid-sized companies. This is much lower
The days of relying on a single marketing platform to reach existing and potential customers is long gone. Today’s fast-paced digital landscape demonstrates the need for banks to go beyond traditional marketing channel use and leverage multi-channel marketing strategies to increase their exposure to bring in new accounts and retain
Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels,
