Where Does Your Content Mix Fit In With Marketing Agency Professionals?
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Where Does Your Content Mix Fit In With Marketing Agency Professionals?

Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of marketing agencies say they create one to 10 pieces of content, on average,...

Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

The Importance of Multi-Channel Marketing [Infographic]
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The Importance of Multi-Channel Marketing [Infographic]

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...

5 Best Practices to Ensure Multi-Channel Marketing Success
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5 Best Practices to Ensure Multi-Channel Marketing Success

There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...

5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

                      According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5...

Use these 3 Marketing Channels Together for Increased Conversions
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Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

What Time Slot Did Your Super Bowl Ad Get?
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What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they...

What Goes Around Comes Around – In Print
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What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

Why You Should Approach Your Marketing Like A Pastry Chef
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Why You Should Approach Your Marketing Like A Pastry Chef

As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the foundation of any solid marketing campaign. Marketers...

Want to Engage the Millennial Market? Use Their Mailbox
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Want to Engage the Millennial Market? Use Their Mailbox

The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds cite using...