by Gina Danner | Jul 14, 2022 | blog, MULTI-CHANNEL MARKETING
Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the...
by NextPage | Apr 26, 2021 | blog, DIRECT MAIL, MULTI-CHANNEL MARKETING
Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct...
by | Aug 10, 2020 | blog, CONNECT MAGAZINE, MULTI-CHANNEL MARKETING, STRATEGY
A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right...
by NextPage | Sep 25, 2019 | blog, DIRECT MAIL, MULTI-CHANNEL MARKETING
When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to...
by Joel | Oct 30, 2018 | CONTENT MARKETING, MARKETING INTELLIGENCE, MULTI-CHANNEL MARKETING, SOCIAL MARKETING, STRATEGY
On October 25th, we held a Lunch and Learn seminar in our offices entitled Maximizing Your Multi-Channel Marketing Experience, presented by NextPage CEO, Gina Danner. In the seminar Danner discussed what it takes to put together an effective multi-channel...
by | Oct 26, 2018 | CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, PERSONALIZATION, VARIABLE DATA PRINTING
Businesses can leverage many channels to accomplish their retention marketing goals—direct mail included. However, sending simple postcards with discounts and offers generally isn’t enough to keep customers engaged. Consider the following three creative direct mail...
