Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often handled manually, so human error rates can be very high. By moving to an automated system, errors can be...
Content creation is all the rage right now and for good reason. Buyers are looking for answers to their problems by searching the web for answers. Back in the day, they’d call your company and start asking questions but these days, they look for as much information as they can possibly find without talking to...
The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...
If you’re supplementing your existing donor database by also buying an outside list, know that there are two types of lists (1) compiled lists and (2) response lists. A compiled list is a database of names and records that have been compiled through public records such as vehicle owner registrations or mortgage loan applications. These...
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or...
When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its interactive technology through a sitelet or mini-site. The sitelet used a mock company called Crescent Bluffs to demonstrate the amount of time VLG could engage the prospect in the demo. I was engaged for 1 minute 41 seconds. I took VLG’s...
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing Association dinner March 2013 because we know how to generate financially imperative results. We are proud to be a fifth-year, multiple award recipient for generating measurable, quantifiable results consistently. Mail Print earned four AMBITS in 2012, four in 2011, three AMBITS in 2010, and four...
Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for 2013 #1 Businesses will...
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net. Blanket broadcasting or mass marketing are gone, but companies still...
When your product closely resembles another company’s product, the difference in which company earns the prospect’s business is often the company that can make the prospect feel enough pain to switch services to their company. While many salespeople are trained to find pain, copywriters, account executives, and corporate marketers aren’t. This is demonstrated when you...
