by NextPage | Dec 10, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING INTELLIGENCE, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital... 
by NextPage | Jul 27, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MARKETING ROI, MULTI-CHANNEL MARKETING
Or Delete Buttons Ok, so you know the statistics. You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t... 
by NextPage | Jul 14, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, RETAIL
Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day... 
by NextPage | May 21, 2015 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL, MARKETING ROI
Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as... 
by NextPage | May 1, 2014 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL
Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of... 
by NextPage | Apr 15, 2014 | Blog, BRAND ASSET MANAGEMENT, MARKETING MANAGEMENT, MARKETING PORTAL
Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often...