New Game, More Defined Strategies
Post

New Game, More Defined Strategies

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video on demand, “over the top”...

Your Move
Post

Your Move

Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to blur the lines for everything and everyone, especially marketers, whose “new normal” presents persistent challenges to...

Cultivating Trust
Post

Cultivating Trust

In Deloitte Insights’ recently published “2021 Global Marketing Trends” report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns out that the confidence that CMOs have influencing their associates and making an impact fell from 5% to...

Making A Connection
Post

Making A Connection

Ask any of today’s marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how they feel about the company. A brand narrative creates a connection by...

Posted by November 23, 2020February 22, 2021
Out of the Storm
Post

Out of the Storm

BUSINESS AND MARKETING TRENDS IN THE NEW NORMAL The COVID-19 storm has torn through the world, leaving a different landscape for marketers to pick their way through. Things that were once relevant have been tossed aside, and new things have taken their place. While change is still underway, it is certain that things will never...

Top of the Class
Post

Top of the Class

8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that aligns with your brand’s content strategy,...

What Now?
Post

What Now?

Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of MLT Creative; Justin Ahrens, co-founder and chief evangelist of Rule29; and Terry Marks, principal of Tmarks Design. Take a look at their thoughts on how the...

The Story Is The Story
Post

The Story Is The Story

For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable and thought-leading positions, she understands the power of a good story. Today, as the VP of...

Posted by September 28, 2020February 22, 2021
Is Your Digital Life Missing Something?
Post

Is Your Digital Life Missing Something?

When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That’s right, ink on paper cuts through the digital landscape and reaches recipients. What’s more old school than the catalog in the mail! When a catalog is sent to a recipient, you...

Posted by September 14, 2020December 23, 2020
COVID-19 Presents New Opportunities for Multi-Channel Marketing
Post

COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli. With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to...

Posted by August 24, 2020August 31, 2020