7 Reasons Why Direct Mail Gets High Response Rates
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7 Reasons Why Direct Mail Gets High Response Rates

Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response rates, especially for specific age demographics. Direct mail...

Posted by May 10, 2018May 10, 2018
How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Posted by March 22, 2018March 22, 2018
IP Targeting with Venue Replay – Using High Value Locations to Capture an Audience
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IP Targeting with Venue Replay – Using High Value Locations to Capture an Audience

IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you could deliver digital ads to people that frequent specific locations or events?  This...

Posted by March 8, 2018March 8, 2018
How New Shape-Cut Envelopes Redefine Direct Mail
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How New Shape-Cut Envelopes Redefine Direct Mail

A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression with its recipients. They’re also USPS-approved and qualify for standard postage rates....

What We Can Learn From the Tide Pod Challenge Besides the Obvious
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What We Can Learn From the Tide Pod Challenge Besides the Obvious

The infamous Tide Pod challenge is a new internet meme that encourages young adults to consume laundry detergent packs. Yes, this is a terrible idea, potentially lethal and people wonder why anyone would even consider doing it. A student at Utah State University was recently hospitalized for eating one. It’s understandable how children would mistake...

How Floor Graphics Step Up Your Interior Marketing
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How Floor Graphics Step Up Your Interior Marketing

In my last blog, I discussed how window graphics help increase foot traffic to your brick and mortar business. That’s great, but the next challenge is ensuring the customers stay while making a lasting impression. A great way to do this is to take advantage of the largest and most underrated interactive communication channel you...

4 Ways Window Graphics Offer Extraordinary Marketing Value
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4 Ways Window Graphics Offer Extraordinary Marketing Value

Earlier this year, PrintBig installed a window graphic of Pablo Picasso at the Nelson Adkins Art Museum to promote an exhibition of his work. Followers on social media posted that they saw it from the highway and it sparked their interest in going to the museum. There are only so many people who follow the...

KC Podcast Helps Nonprofit Marketers
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KC Podcast Helps Nonprofit Marketers

Bonyen Lee-Gilmore from Planned Parenthood Great Plains earlier this year appeared on the M&C Nonprofit Marketing Talk podcast to discuss her job as marketing and communications director. “No matter what you do, no matter what kind of nonprofit you are, if we’re talking fundraising right now then you have to give people the ‘why,'” she said, “Why...

How Snapchat Is Transforming The Way We Sell Real Estate
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How Snapchat Is Transforming The Way We Sell Real Estate

Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever...

Print Stays Strong
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Print Stays Strong

        In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow.                 2. Direct Mail is Still a Strong Choice.        ...