This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer, it’s about how customer service, tech support and even the cleaning staff...
Category: <span>CUSTOMER EXPERIENCE</span>
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Remove Internal Roadblocks at Your Company
A recent article in our Connect magazine talked about the negative effect that “Silos” can have on a business. Patrick Lencioni President of The Table Group summed it up well. “Silos are nothing more than the barriers that exist between departments within an organization, causing people who are supposed to be on the same team...
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Do You Know the 4 Phases of a Product Life Cycle?
Traditional marketing curriculums include a detailed look into product life cycles. And while many people may dismiss the validity of textbook reasoning, most marketers not only understand the concept around life cycles, but they subscribe to a life cycle mindset. As many of you know, there are 4 distinct parts of the life cycle, and...
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4 Ways to Make Your Direct Mail More Eco-Friendly
Eco-Friendly. Another buzzword right? Printing and mailing responsibly should be important to your printer, even if it means mailing fewer pieces. Here are 4 things your printer should be offering to move toward that goal. Database Cleansing – Before producing a direct mail campaign, it’s important to clean your mailing list by removing or correcting undeliverable addresses. Progressive printers offer...
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Are Your Customers Satisfied or Delighted?
When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...
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20 Pivotal Questions to Build Your Ideal Customer Profile
If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY know who your ideal customers...
