4 Ways to Make Your Direct Mail More Eco-Friendly
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4 Ways to Make Your Direct Mail More Eco-Friendly

Eco-Friendly. Another buzzword right? Printing and mailing responsibly should be important to your printer, even if it means mailing fewer pieces. Here are 4 things your printer should be offering to move toward that goal. Database Cleansing – Before producing a direct mail campaign, it’s important to clean your mailing list by removing or correcting undeliverable addresses. Progressive printers offer...

Are Your Customers Satisfied or Delighted?
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Are Your Customers Satisfied or Delighted?

When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted...

20 Pivotal Questions to Build Your Ideal Customer Profile
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20 Pivotal Questions to Build Your Ideal Customer Profile

If your boss asked you to build an ideal customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY know who your ideal customers...