by Jessica Klieman | Feb 1, 2023 | LEAD GENERATION, Marketing
Imagine a potential financial services customer, a first-time homebuyer, seeking answers to a question. Maybe they typed, “How do I find the right mortgage lender” into the search bar. They come across a result that looks helpful, offering first-time... 
by Guest Blogger | Aug 9, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, VARIABLE DATA PRINTING
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of... ![How and When to Communicate with Buyers [Infographic]](https://gonextpage.com/wp-content/uploads/2018/08/Screenshot_4.jpg)
by NextPage | Aug 7, 2018 | Blog, CONNECT MAGAZINE, INFOGRAPHIC, LEAD GENERATION
When do buyers like to hear from you during the sales process? Early on or later? Email or direct mail? A phone call or text? When and how you connect with your customers during the sales process is critical. According to the RAIN Group’s “5 Sales Prospecting Myths... 
by NextPage | Apr 19, 2018 | EMAIL MARKETING, LEAD GENERATION
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of... 
by | Mar 27, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, Web
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with... 
by | Mar 13, 2018 | Blog, EMAIL MARKETING, LEAD GENERATION, Marketing, PERSONALIZATION
Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to...