How Marketing Automation Helps Achieve Business Objectives
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How Marketing Automation Helps Achieve Business Objectives

No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your enemy, however. It can be tamed and managed. You...

Posted by July 30, 2018July 31, 2018
How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting
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How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting

July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last minute of the year. Nearly one-third of year-end donations occur in the month of December...

Posted by July 24, 2018December 23, 2020
How Direct Mail Can Boost Trade Show Attendance
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How Direct Mail Can Boost Trade Show Attendance

It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy bowl and wait for the show to begin. Lots of...

Direct Mail Strategies for Trade Show Success [PODCAST]
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Direct Mail Strategies for Trade Show Success [PODCAST]

Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with technology for a whole new life.  Specifically, Danner talked about...

Why Non-Profits Should Use Variable Data Printing in Direct Mail
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Why Non-Profits Should Use Variable Data Printing in Direct Mail

Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...

How High Value Direct Mail Can Increase Response Rates
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How High Value Direct Mail Can Increase Response Rates

NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct mail. Personalized direct mail, or variable data direct mail, uses unique content specific to each...

Posted by October 5, 2017February 22, 2021
Variable Data Printing for the WIN
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Variable Data Printing for the WIN

Because we have been producing high-quality Variable Data Print pieces for our clients for nearly three decades, we have had a lot of experience explaining what it is, and what it can do. Since we know even our repeat clients often have questions about what we can achieve thru the process of VDP, we wanted to create a...

You Know it’s Forever When you Choose Print, Part 2 of 2
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You Know it’s Forever When you Choose Print, Part 2 of 2

Print is emotional. It’s a simple fact, paper-based marketing leaves a more lasting impression on the viewer. Scientists have been able to see the different responses to digital or printed materials by conducting functional MRI of the brain. While this is something we’ve known all along, it doesn’t hurt to be able to point to...

Get your mail piece opened!
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Get your mail piece opened!

Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the exact reference point as in these days of internet proliferation; it’s difficult...

Pantone Color of the Year – Marsala
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Pantone Color of the Year – Marsala

Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that...