by NextPage | Feb 28, 2012 | Blog, SOCIAL MARKETING, VARIABLE DATA PRINTING
Though 80% of people have adopted social media, only 60% of small businesses are on board. This gap isn’t huge in itself, but when you see the stats of the businesses engaging in social media, the majority are using it for promotional reasons rather than priming the...
by NextPage | Sep 8, 2011 | Blog, DIRECT MARKETING, PERSONALIZED URLS, QR CODES, REAL ESTATE, VARIABLE DATA PRINTING
We’ve been talking a lot about QR Codes® It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because...
by NextPage | Sep 1, 2011 | Blog, FINANCIAL SERVICES, VARIABLE DATA PRINTING
Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data. Infographics – or information graphics – are visual representations that can...
by NextPage | Aug 25, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve...
by NextPage | May 17, 2011 | Blog, VARIABLE DATA PRINTING
Although my made-up term of “statistical pictures” may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into images. For many people, numbers are scary. A bunch of figures together, even more frightening. And don’t even...
by NextPage | Apr 14, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
“By mixing the message across different media you increase the likelihood that the recipient will see the message,” – Dr. John Leininger, Professor of Graphic Communications, Clemson University This is a guest post by Lorrie Bryan, a writer and public relations...