A Creative’s Guide to Personalized Database Marketing
Post

A Creative’s Guide to Personalized Database Marketing

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean, we’ve all read the case studies and white papers that prove it. So why isn’t everyone doing it? For one, creating a highly personalized marketing piece requires a creative staff brave enough to reach into...

Posted by March 11, 2010February 8, 2021
Award-Winning Direct Marketing Lessons
Post

Award-Winning Direct Marketing Lessons

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries in their 2010 AMBIT competition are all winners. The awards ceremony is still more than a month away, so we’ll have to wait to find out the exact trophies we’ll be bringing home (we’re going...

Posted by March 1, 2010February 8, 2021
Revealing the Direct Marketing Secrets to Double-Digit Response Rates
Post

Revealing the Direct Marketing Secrets to Double-Digit Response Rates

It’s no secret that my company, Mail Print, works in the casino marketing space providing variable data printing, variable data email and PURLs. Whether you love the gaming industry or hate it, you have to admire some of the forward-thinking ways they employ direct marketing, and specifically the use of their rich customer databases to deploy personalized offers...

Posted by February 8, 2010February 8, 2021
Similar Missions: Pandora Internet Radio and Direct Marketing
Post

Similar Missions: Pandora Internet Radio and Direct Marketing

My favorite iPhone app is Pandora Internet Radio.  Not only am I captivated by the depth of the music offered, but being a data geek, I am fascinated by Pandora’s ability to dissect a song into 400 attributes to deliver me song after song that match my unique music tastes. For those of you who...

Posted by February 3, 2010February 8, 2021