Are Sales and Marketing In Sync at Your Company?
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Are Sales and Marketing In Sync at Your Company?

A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still requires a lot of time and money. Speaker and marketing...

You Say You Want a Revolution?
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You Say You Want a Revolution?

Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did with MTV. Musicians still record music, and print companies still print direct mail. But the...

Best Practices for Digital Print Marketing: Part 3
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Best Practices for Digital Print Marketing: Part 3

This is the third in a four part series that we hope will help you be a better marketer. Here are two more best practices for utilizing digital printing technology in your marketing plan. Think about pricing, not in terms of individual project cost or per-piece cost, but how the project impacts the bottom line....

Best Practices for Digital Print Marketing: Part 2
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Best Practices for Digital Print Marketing: Part 2

This is the second in a four part series about using digital print marketing in your business. These three best practices will help you optimize the use of digital printing in your marketing efforts. Traditional marketing rules apply. When marketers begin implementing many of today’s digital printing applications, there may be the misconception that the...

Best Practices for Digital Print Marketing: Part 1
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Best Practices for Digital Print Marketing: Part 1

Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to help you get the most out of digital print technology. Just...

Tips for Writing Irresistible Direct Marketing Content: Part 4
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Tips for Writing Irresistible Direct Marketing Content: Part 4

Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each greeting with your customer’s name and anything else you know about your customer. Include Numbers: Including numbers and symbols...

VDP, Changing the Design of Direct Marketing
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VDP, Changing the Design of Direct Marketing

The evolution of variable data printing (VDP) has significantly changed the landscape for the designers of direct marketing pieces. No longer are they forced to craft pieces that will appeal to a broad range of potential clients and hope for the best. Instead, they can utilize data captured from emails, web pages, surveys, phone calls...

Complex Variable Data Printing Made Easy
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Complex Variable Data Printing Made Easy

The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a business to completely tailor the content of their mailing to each individual customer. Complex variable data printing...

Revealing Facts Behind Catalog Shoppers
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Revealing Facts Behind Catalog Shoppers

Catalogs have survived the ages by changing along side the needs of consumers. Today 20,000 catalogs mail annually, but you might be surprised to learn who reads them, buys from them, tosses them or references them on their trip to the retail store or bedroom to get online and make the long awaited purchase. Here...

VDP Allows Bridal Service Companies and Brides to Get Personal
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VDP Allows Bridal Service Companies and Brides to Get Personal

When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with more soon-to-be brides, it chose the print and digital trifecta — direct mail, email and personalized landing pages. All of Savvi Formalwear’s direct mail pieces were personalized using variable data printing (VDP), with coupons or incentives such as the two free airline tickets...