by | Jul 30, 2018 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING ROI, QR CODES, VARIABLE DATA PRINTING
No matter how big or how small your business is, it can often seem like there aren’t enough hours in the day to get everything done. Inventory, sales, shipping, payroll, marketing, customer service… the wheel of time never stops turning. Time doesn’t have to be your...
by Joel | Jul 24, 2018 | Blog, IP targeting, NON PROFIT, VARIABLE DATA PRINTING
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last...
by | Jun 26, 2018 | Blog, DIRECT MAIL, Marketing, PRINT, VARIABLE DATA PRINTING
It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy...
by NextPage | Jun 12, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, STRATEGY, VARIABLE DATA PRINTING
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with...
by NextPage | Jun 5, 2018 | Blog, DIRECT MAIL, NON PROFIT, PRINT, VARIABLE DATA PRINTING
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like...
by | Oct 5, 2017 | CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, PERSONALIZATION, VARIABLE DATA PRINTING
NextPage publishes a magazine called Connect, mailed to over 4,000 individual marketing leaders 6 times a year. In a recent issue, we wanted to do something special, something that really showcases how creative you can get with high value, personalized direct...