by NextPage | Oct 2, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business...
by NextPage | Sep 18, 2012 | Blog, VARIABLE DATA PRINTING
Don Peppers and Martha Rogers began preaching 1:1 marketing for 19 years – the era of Web 1.0. Peppers and Rogers got on the 1:1 soapbox in 1993 with their bestseller, The One to One Future. To speak to your customers 1:1 in the 90s, a company had to do it through...
by NextPage | Aug 28, 2012 | Blog, VARIABLE DATA PRINTING
Eastbridge recognized Assurant Employee Benefits as one of the industry’s sales growth leaders in 2011 and for exceeding the industry sales average during each of the last three years. Among large companies, those with $30 million or more in voluntary sales, Assurant...
by NextPage | Aug 23, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
It makes sense that personalized versus generic direct mail better meet the needs of your customers, or in the case of a group of plastic surgeons, its patients. A group of plastic surgeons found itself sending out far too many generic information packets as a...
by NextPage | Aug 9, 2012 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, REAL ESTATE, VARIABLE DATA PRINTING
Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same...
by NextPage | Aug 7, 2012 | Blog, DIRECT MARKETING, INSURANCE SERVICES, VARIABLE DATA PRINTING
Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems. And in the printing industry they will tell you that having data allows you to personalize through variable data printing....