by NextPage | Apr 6, 2011 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard...
by NextPage | Mar 23, 2011 | Blog, VARIABLE DATA PRINTING, VIDEOS
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct...
by NextPage | Feb 1, 2011 | Blog, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
I love a debate. One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery. Before we go any farther, let’s do a little glossary to make sure this is easy to understand. At NextPage...
by NextPage | Jan 27, 2011 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, GREEN PRINTING, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most...
by NextPage | Dec 23, 2010 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
The combination of using variable data direct mail, email and PURLs (personalized URLs) together can be an overwhelming proposition. But, with many statistics to support the financial results of one-to-one cross-channel campaigns, it’s impossible to ignore the need...
by NextPage | Oct 28, 2010 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Earlier this week I posted an article about being an environmentally friendly mailer. Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way. In the spirit of ghost, goblins and...