Halloween Special: Using Direct Mail to Destroy the Environment

Halloween Special: Using Direct Mail to Destroy the Environment

Earlier this week I posted an article about being an environmentally friendly mailer.  Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way.  In the spirit of ghost, goblins and Halloween, I fabricated a list of how to use direct mail in evil ways. Here’s the list of all the wrong things to do:

Spooky list, right?  When done correctly, direct mail can have a significant ROI, while not harming the environment.  The responsibility lies with the companies and agencies that practice direct marketing.  Is it time to take a hard look at your direct marketing practices?

Happy Halloween from NextPage.

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