Why It’s Important to Re-Imagine Your Brand
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Why It’s Important to Re-Imagine Your Brand

Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of...

Posted by September 13, 2018September 13, 2018
Survey Shows How Consumers Engage With Brands
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Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...

What is a Marketing Portal and Why Do I Need One?
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What is a Marketing Portal and Why Do I Need One?

As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different geographic locations and...

6 Ways a Marketing Portal Can Help You Stop The Juggling
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6 Ways a Marketing Portal Can Help You Stop The Juggling

If some days you find yourself feeling like a juggler – frantically trying to keep up with all your marketing efforts across multiple locations and using different vendors, then this may be the right time for you to implement a marketing portal for your business. The right portal will allow you to keep a library of branded print and...

Why you need a Marketing Communications Portal to ensure brand consistency
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Why you need a Marketing Communications Portal to ensure brand consistency

You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go, right? One item sometimes overlooked is keeping your...

Repairing A Broken Customer Relationship Part 2
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Repairing A Broken Customer Relationship Part 2

NextPage feels so strongly about our relationship with our customer; we made them the cornerstone of our mission: Mission. We create exceptional experiences by reinventing how our customers engage their customers for better results. We solve problems, mine data and leverage the latest printing and communication technologies to deliver more than ink on paper. By...

Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Success with Web-to-Print — Part 1
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Success with Web-to-Print — Part 1

Web-to-print is finding its place as a mainstream solution for solving document management and marketing challenges that deserves serious consideration for marketers of all sizes. If you are thinking about folding Web-to-print into your document management and marketing mix, here is a set of three “critical success factors” you want to keep in mind. This is...

7 Ways you can save money now with a web-to-print solution
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7 Ways you can save money now with a web-to-print solution

Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often handled manually, so human error rates can be very high. By moving to an automated system, errors can be...

Best Practices for Digital Print Marketing: Part 1
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Best Practices for Digital Print Marketing: Part 1

Notice the title of this blog is not digital printing but digital print marketing. Digital printing is simply a technology, while digital print marketing is a strategy to use that technology to run your business better. This series will examine some best practices to help you get the most out of digital print technology. Just...