by | Sep 13, 2018 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CONNECT MAGAZINE
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was...
by NextPage | Sep 13, 2018 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CONNECT MAGAZINE
Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was...
by | Oct 24, 2017 | BRAND ASSET MANAGEMENT, BRANDING, INFOGRAPHIC, MULTI-CHANNEL MARKETING
In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want...
by NextPage | Oct 19, 2017 | Blog, BRAND ASSET MANAGEMENT, MARKETING PORTAL
Marketing Portal Strategy As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with...
by Joel | Mar 9, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
If some days you find yourself feeling like a juggler – frantically trying to keep up with all your marketing efforts across multiple locations and using different vendors, then this may be the right time for you to implement a marketing portal for your...
by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,...