by | Dec 26, 2017 | Blog, DATABASE MARKETING, Marketing, MARKETING PORTAL
Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales... 
by NextPage | Oct 19, 2017 | Blog, BRAND ASSET MANAGEMENT, MARKETING PORTAL
Marketing Portal Strategy As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with... 
by Joel | Mar 9, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
If some days you find yourself feeling like a juggler – frantically trying to keep up with all your marketing efforts across multiple locations and using different vendors, then this may be the right time for you to implement a marketing portal for your... 
by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,... 
by NextPage | May 21, 2015 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL, MARKETING ROI
Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as... 
by NextPage | May 14, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING PORTAL, MARKETING ROI, MULTI-CHANNEL MARKETING
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin...