6 Ways A Marketing Portal Can Help Your Business
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6 Ways A Marketing Portal Can Help Your Business

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales associates, remote offices, distributors and retail locations need access to a library of print and marketing resources via a branded secure...

Posted by December 26, 2017June 18, 2019
What is a Marketing Portal and Why Do I Need One?
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What is a Marketing Portal and Why Do I Need One?

As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different geographic locations and...

6 Ways a Marketing Portal Can Help You Stop The Juggling
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6 Ways a Marketing Portal Can Help You Stop The Juggling

If some days you find yourself feeling like a juggler – frantically trying to keep up with all your marketing efforts across multiple locations and using different vendors, then this may be the right time for you to implement a marketing portal for your business. The right portal will allow you to keep a library of branded print and...

Posted by March 9, 2017June 18, 2019
Why you need a Marketing Communications Portal to ensure brand consistency
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Why you need a Marketing Communications Portal to ensure brand consistency

You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go, right? One item sometimes overlooked is keeping your...

Posted by January 17, 2017June 18, 2019
Why Your Marketing Resume is Probably Obsolete ~ Part 2 of 3
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Why Your Marketing Resume is Probably Obsolete ~ Part 2 of 3

Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as science. Marketing professionals at every level are being tasked with making...

Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3
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Why Your Marketing Resume Is Probably Obsolete ~ Part 1 of 3

The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin with Mad Men’s drink holding Don Draper, morph into Darrin Stephens,...

Success with Web-to-Print — Part 3
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Success with Web-to-Print — Part 3

Web-to-print is a great solution for many companies these days, both large and small. This is the final set of tips from a three part series to illustrate some success factors related to web-to-print solutions. Think volume. The front-end dollar signs are often offset, not just by administrative savings, but by incremental price savings driven...

Success with Web-to-Print — Part 2
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Success with Web-to-Print — Part 2

Three more helpful tips to help you succeed with web-to-print technology. This is the second in a three part series that covers helpful tips for companies that are using web-to-print solutions for marketing and document management. Think about pricing, not in terms of individual project cost or per-piece cost, but how the entire solution impacts...

Success with Web-to-Print — Part 1
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Success with Web-to-Print — Part 1

Web-to-print is finding its place as a mainstream solution for solving document management and marketing challenges that deserves serious consideration for marketers of all sizes. If you are thinking about folding Web-to-print into your document management and marketing mix, here is a set of three “critical success factors” you want to keep in mind. This is...

7 Ways you can save money now with a web-to-print solution
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7 Ways you can save money now with a web-to-print solution

Time savings There can be tremendous time saved by using the template-based structure of a web-to-print solution to create, re-size, and repurpose documents. Reduction in fulfillment errors Especially in a high-volume corporate environment, fulfillment is often handled manually, so human error rates can be very high. By moving to an automated system, errors can be...

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