Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP).
In this video, you’ll learn about exciting capabilities of advanced VDP and see how three organizations have improved their communications and direct marketing by pushing the limits of VDP personalization and efficiency.
Download case studies mentioned in this video:
Ferrellgas uses Variable Data Printing to customize the messages, pricing and imagery of their direct mail for their local distributors. With VDP, they’ve improved the response rates for their distributed marketing while reducing production time from 10 days to 24 hours. Download Ferrellgas Case Study
American College of Emergency Physicians
The American College of Emergency Physicians implemented NextPage’s (formerly Mail Print) VDP and print automation systems together to automatically send personalized welcome guides and communications to their 28,000 members. NextPage’s system has reduced their production time from ten days to two, created $40,000 in immediate savings and provides flawless execution of their variable elements. Download ACEP Case Study