by NextPage | Oct 20, 2015 | Blog, DATABASE MARKETING, DIRECT MAIL, VARIABLE DATA PRINTING
Because we have been producing high-quality Variable Data Print pieces for our clients for nearly three decades, we have had a lot of experience explaining what it is, and what it can do. Since we know even our repeat clients often have questions about what we can...
by NextPage | Jun 2, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
Print is emotional. It’s a simple fact, paper-based marketing leaves a more lasting impression on the viewer. Scientists have been able to see the different responses to digital or printed materials by conducting functional MRI of the brain. While this is something...
by NextPage | Jan 8, 2015 | Blog, BRANDING, CUSTOMER EXPERIENCE, DIRECT MARKETING, VARIABLE DATA PRINTING
Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the...
by NextPage | Dec 8, 2014 | Blog, BRANDING, DIRECT MAIL, DIRECT MARKETING, VARIABLE DATA PRINTING
Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last...
by NextPage | Jul 29, 2014 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still...
by NextPage | Mar 11, 2014 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did...