Although my made-up term of “statistical pictures” may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into images. For many people, numbers are scary. A bunch of figures together, even more frightening. And don’t even think about putting a bunch of numbers together and expecting the reader to interpret what they mean. That’s super creepy.
For those businesses that need to use facts, figures, and data to prove their value to their prospective audiences, the use of infographics can be very impactful on sales. There is nothing like an intriguing picture to suck in the reader and get them to learn more.
Here’s a quick example to illustrate () statistical pictures using stats from the CMO Council:
Using Personalized Charts and Graphs in Your Marketing
For people who are visual learners, you just can’t beat a well-done chart, graph or illustration to get them to engage with a piece of marketing collateral. Want to personalize your infographics? You can create customized statistical pictures by combining print automation and variable data printing to deliver personalized infographics.
If you have successfully used infographics to improve your marketing, please share your story with us by using the Comments section.
Source for Statistics: CMO Council
Graphics:NextPage, Copyright 2011,