Making your points in copy only is one-sided and sometimes boring and methodical. Because numbers, research and data usually part of any marketing piece, look fresh ways to present this data.

Infographics – or information graphics – are visual representations that can present complex information quickly and easily. They illustrate information that would be unwieldy in text form and act as a visual shorthand for everyday concepts. It’s a visual language.

Infographics surround us practically everywhere we go and in all sorts of media. But over the past year, with the start up of many infographic websites, we’re starting to see the usage just skyrocket … which actually makes sense, since it is so much easier to digest data when it’s presented in an infographic.

While charts and statistics can very well communicate data, infographics are what turn data into actual digestible information through the use of pictures. Companies that use facts, figures and data to try to sell their value to prospective audiences can find that the use of infographics can be very impactful.  (We’ve said it before, and we’ll say it again.) Because there’s nothing like an intriguing picture to pull in the reader and help them learn more.

This is great, too, for those who are visual learners. Well-done charts, graphs and illustrations help engage the target audience, such as with a piece of marketing collateral. But you can take it a step further by personalizing your infographics using variable data. This means your marketing contains information or imagery that changes from piece to piece … information that is truly personalized to each recipient.

Today’s technology allows for the use of variable data, meaning (with our help) you can personalize communications using database information and open up more opportunities to improve marketing relevance and response. You can:

• create customized statistical pictures by combining print automation and variable data printing to deliver personalized infographics
• help your customers and prospects better understand the data by incorporating dynamic charts and graphs
• increase the relevancy, response and ROI of your direct marketing and transpromo communications

So, next time you have a bunch of relevant information to share but don’t want to overwhelm your audience, give infographics a try. Then, consider making even more of an impact by using variable data.

Learn more about data-driven charts and how to overcome common implementation challenges, and see examples of how dynamic charts and graphs are used for:

• Non-Profit / Fundraising Marketing
• Financial Services / Wealth Management
• Sales Management Reports
• Employee Benefits Documents
• Customer Loyalty Programs

in this free report:  Powerful Data-Driven Charts for Mail and Email Marketing.

Have you used variable infographics before in your marketing? Tell us more! Share your story in the comments section.