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Variable Data Printing For The Healthcare Industry
Variable Data Printing For The Healthcare Industry

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April 13, 2023

It’s been reported that an industry that has shown huge benefits from the use of variable data printing (VDP) services is the healthcare industry. This includes the entire healthcare industry ranging from hospitals and healthcare facilities to rehab centers, drug & pharmaceutical manufacturers, and testing labs. Variable printing benefits the healthcare industry since it gives medical professionals the chance to personalize their message and speak directly to the recipient of the printed materials.

It’s been reported that an industry that has shown huge benefits from the use of variable data printing (VDP) services is the healthcare industry. This includes the entire healthcare industry ranging from hospitals and healthcare facilities to rehab centers, drug & pharmaceutical manufacturers, and testing labs. Variable printing benefits the healthcare industry since it gives medical professionals the chance to personalize their message and speak directly to the recipient of the printed materials.

Come along as we go into greater detail about how both hospitals and healthcare companies use VDP printing to elevate their print marketing and communications materials.

Are Hospital & Healthcare Facilities Using Variable Data?

Both hospitals and healthcare facilities rely on variable data printing to quickly and efficiently create high-quality print materials personalized to each recipient. These healthcare businesses build relationships with patients and gain their trust through VDP printing that is personal and accurate as well as secure.

Now that you know why these healthcare businesses use variable data printing, let’s look at some popular variable printing choices.

Types of Variable Data Hospital & Healthcare Facilities are Using

When it comes to what is created using this printing method, the results can vary per business.

Some variable data printed communication is transactional and to the point. Only basic information is captured and utilized for tracking, recording, or mailing purposes. However, other print projects showcase a great amount of creativity including direct mail pieces and other types of printed marketing materials.

Here are a few examples of variable data used by the healthcare industry:

  • Addressing & labeling envelopes and packages
  • Customized design that is unique to a specific person
  • Personalized URLs

Common Variables Used by Hospital & Healthcare Facilities

If a healthcare company wants to use variable data printing, they need variables they can use during the print process. In order to give you a better idea about these variables, here are a number of commonly used pieces of information for variable data printing in the healthcare industry:

  • Name of the patient
  • Medical history of the patient
  • Geography/Where they live
  • Marital status
  • Demographics
  • Hobbies and interests
  • Family medical background information

There are other variable data options available for use, but the data choices above are a good place to start. A more creative printed piece will likely need more variables for printing.

Healthcare & Hospital Facility Print Examples Utilizing Variable Data Printing

We have covered variable data printing related to the healthcare industry, common areas where variable data is used, and actual variable data categories. Let’s move on to specific examples of additional variable data marketing and print projects.

Here are a few common areas where variable data printing is used by designers and marketers for healthcare operators:

  • New services promotion and advertisement
  • Patient billing statements
  • Fundraising booklets and catalogs
  • Community event promotion
  • Marketing campaigns to attract new patients

A personal touch makes a lasting connection. Call today to put the power of variable data printing to work for your healthcare business.

Contact Us Now for More Information

Phone: (816) 459-8404

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8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

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