How Direct Mail Coupons Help New Businesses Bring In Customers
Post

How Direct Mail Coupons Help New Businesses Bring In Customers

You just started your own business. Congratulations! Now what? It’s a brand new business that nobody knows about, and you have to somehow create exposure and excitement so people will want to buy from you. It’s challenging, but not impossible. Every successful business in the world started where you are now. There are many things...

Amazon’s Key to Prevent Home Delivery Theft
Post

Amazon’s Key to Prevent Home Delivery Theft

Amazon started as an online bookstore in 1994 and has since gradually redefined culture with its groundbreaking products and services. The Kindle introduced eBooks, Echo set a new bar for voice assistants, and their purchase of Whole Foods Market made history in the retail industry. But the sheer volume of their online shipments has made...

How to Market to Last-Minute Shoppers This Valentine’s Day
Post

How to Market to Last-Minute Shoppers This Valentine’s Day

Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to Christmas, it’s the biggest gift-giving holiday. More than half of the American population will celebrate it. Sales on Valentine’s Day reached an all-time high of $19.7 billion in 2016 with 2017 not falling far behind at $18.2 billion....

4 Ways Window Graphics Offer Extraordinary Marketing Value
Post

4 Ways Window Graphics Offer Extraordinary Marketing Value

                          Earlier this year, PrintBig installed a window graphic of Pablo Picasso at the Nelson Adkins Art Museum to promote an exhibition of his work. Followers on social media posted that they saw it from the highway and it sparked their interest in...

Why Christmas Sales Happen Sooner Every Year
Post

Why Christmas Sales Happen Sooner Every Year

You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...

How Brick-and-Mortar Businesses Compete with Online Shopping
Post

How Brick-and-Mortar Businesses Compete with Online Shopping

According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart and Google joined forces to go after Amazon with voice-activated online shopping using Google Express. Today’s busy lifestyles and the ease of online shopping continue to cause trouble for...

Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners
Post

Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...

Netherland’s Retailer Personalizes 98% of Outbound Email
Post

Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

What Goes Around Comes Around – In Print
Post

What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

  • 1
  • 2