Why Christmas Sales Happen Sooner Every Year
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Why Christmas Sales Happen Sooner Every Year

You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...

How Brick-and-Mortar Businesses Compete with Online Shopping
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How Brick-and-Mortar Businesses Compete with Online Shopping

According to Business Insider, there are 300 million users of Amazon.com and 50% of US online shoppers are on the Amazon mobile app. And recently, Walmart and Google joined forces to go after Amazon with voice-activated online shopping using Google Express. Today’s busy lifestyles and the ease of online shopping continue to cause trouble for...

4 Reasons Printed Textbooks Are Better Than Digital
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4 Reasons Printed Textbooks Are Better Than Digital

*Bell rings* It’s August and you know what that means. Back to school! But let’s be honest, nobody is excited. The kids are sad that summer is over and parents are stressed about the infamous “back to school shopping.” College textbooks are the bulk of what you need to buy and they’re notoriously expensive. My...

Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners
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Print Rules-How a New Survey Emphasizes the Value of Print for Small Business Owners

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also...

Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

What Goes Around Comes Around – In Print
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What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

Amazon Takes on the World, and Wal-Mart
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Amazon Takes on the World, and Wal-Mart

Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day sale is exclusive to Amazon’s Prime customers; a $99 per year...

Repairing a Broken Customer Relationship
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Repairing a Broken Customer Relationship

Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and winning back customer loyalty is more than most companies would be able to withstand. In Part 1...

Did You Get your IKEA Catalog?
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Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, but...

Posted by September 11, 2014February 21, 2017
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