How to Manage Effective Patient Marketing Campaigns

In order for healthcare offices to be successful, patient marketing needs to be a primary component of reaching new and existing patients. A patient marketing strategy is performed to identify and attract the business of potential patients along with retaining...

Sustainable Substrates for Eco-Friendly Printing

In a continuing effort to practice eco-friendly printing, many businesses are turning away from just using standard paper in their printing and using various print substrates to create their marketing materials. In general, green printing uses eco-friendly materials...

How Do Federal Banking Regulations Affect Direct Mail?

Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating...

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