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Evolving Multi-Channel Marketing for Banks

Marketing for banks is an ongoing and evolving process when it comes to the way banks service their customers through multiple marketing channels. From bank segmentation strategy to digital communication efforts, the technology that enhances the customer experience is...

How Does Color Affect Your Sales & Marketing Efforts?

When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor you...

What are the Top 3 Bank Products to Market via Direct Mail?

Direct mail is a powerful marketing tool that allows businesses to reach their customers at home, at work, and online. When it comes to bank product marketing, there are certain product categories that seem to generate a better response when promoted through direct...

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