With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might think the future of printing is in jeopardy. This, though, is far from true.
Many print companies could diversify, using their industry expertise to enter niche commercial opportunities and outlive the rest. Cutting-edge and economical print trends like variable direct mail, eco-friendly printing links, and augmented reality marketing are the future of print: are you ready for it?
Let’s dive into some ways these two trends can play into an effective print marketing strategy and where we see them leading the industry in the years to come.
Sustainable printing trends are on the rise, largely due to their value in preserving the long term success of not just the print industry, but the planet, by working to minimize the greater carbon footprint. A few rising print trends and new tools towards this effort include:
Paper consumption is another significant concern for the print industry, and sustainable printing practices can be more cost-effective than traditional practices, further minimizing the carbon footprint. In addition, green printing practices deliver the same high-quality products that you expect from conventional printing while reducing waste, eliminating harmful chemicals, and protecting the environment from further harm.
We’ve only covered a few trends already impacting printing trends and the future of printing. Working with a print partner that stays ahead of the trends is key to your success. When you’re ready to begin your next print project, we’re here to help!
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