Variable data printing (VDP) is a key technique in designing a successful direct mail marketing plan. By using VDP to target those people your bank marketing strategies have identified, you have the ability to personalize your campaigns to speak to individual customers or businesses. We can help you plan the creation of custom direct mail letters and envelopes that will serve as the basis of your next bank marketing success story.
VDP is a print marketing technique that lets you produce any quantity of high-quality advertising pieces while still personalizing them for every customer (commonly known as one-to-one marketing). We can handle all of the VDP needs for your bank once we receive the data about your customers and your goals. Whether your direct mail campaign will target new consumers or get your current customers to spend more, you can make your goals a reality as well as expand them. Variable data printing creates a unique relationship between you and your current or future customers. The decision to use VDP will set you apart from the crowd and lead to big successes! Many businesses record a big percentage of lift in their revenue just by personalizing their customer’s journey. Customers are more likely to avoid a business after an impersonal experience. We all know millennials are craving a personal experience and relationship with brands which means this audience loves the VDP touch.
Variable data printing works for your bank by applying data about your target to a direct mail campaign and using it to create personalized pieces. Some common VDP uses are direct mail addressing and the personalization of rate, market, and terms driven communications from your financial institution. Send your clients information about market mortgage rates, current customer rates and the latest offers from your bank! The automation of this process helps to manage costs and keep a nice flow of communications going with your audience.
Give us a call today to improve your print marketing strategies with variable data printing.
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Phone: (816) 459-8404
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