It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success stories that emerged from 2020 with a number of products gaining in popularity and they include (but are not limited to) home fitness equipment, board games to play at home, and video conferencing programs. Even with these successful examples, it is safe to say that one of the most unexpected and compelling success stories from the pandemic is the return of custom QR codes. After fading from the public eye, quick response codes saw a resurgence in popularity as the public looked for ways to get information from businesses while still being able to maintain their safety from exposure to the virus. QR codes in marketing have become a “go-to” for all types of businesses. In 2020, Statista reported that almost 11-million households across the United States used a QR code. This statistic is made even more impressive by the fact that this was an increase of more than one million uses from 2018. With QR codes remaining popular, let’s take a look at how they can be used in your direct mail campaigns.
When using custom QR codes in direct mail, it is important to remember that not everyone in your target audience is tech savvy. In other words, you might need to provide detailed instructions with the mailing that explains how to scan the code. Including helpful instructions in QR codes for marketing mailings could increase your engagement rate up to triple the normal amount. You will need to decide what experience you want your audience to have when they scan the QR code. While there are multiple options when it comes to the use of quick response codes in direct mail campaigns, here are some of the most popular marketing ideas:
Whether you use QR codes for business reasons or personal matters, you can make sure the experience is a positive one by following these tips:
You should be using QR codes but if you’re not, and you are ready to use them in your direct mail campaigns, NextPage can help you get the most out of your design.
Have you ever wondered why some direct mail pieces catch your eye while others end…
High-quality print, material and finishing plays a critical role in bank marketing today. The right…
Discover how direct mail and variable data printing enhance fundraising success for colleges and universities.…
Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies…
In the banking industry, security is a top priority, especially when handling sensitive documents such…