Young team of non-profit workers preparing free meal for poor homeless caucasian woman. Community members and volunteers collaborate in distributing food donations at a shelter.
Non-profit marketing is intended to promote the cause and ideals of the non-profit while also inspiring the recipient of the marketing message to make a donation or volunteer their time. While compelling text can explain more about the organization in greater depth, eye-catching non-profit images make a lasting impression and even come to mind quicker than the written marketing message. Image theory also plays a part in generating better marketing results as it describes how (usually) personal decisions of some importance are made by both individuals and organizations. Keeping all of this information in mind, let’s discuss the role of images in the development and execution of non-profit marketing.
One of the ways to prompt individuals to make decisions while viewing non-profit marketing is to appeal to them through graphics using image theory. Images can inspire people, make them think about certain situations, and also stir their emotions regarding causes or organizations they may not have considered in the past. Non-profit images with themes that relate to the marketing message of the non-profit can cut through the noise and engage potential donors and volunteers to the point they perform the action desired by the non-profit.
While images can get the attention of the public, they need to match the messaging in order to deliver the desired point or meaning. The emotion of the image needs to match the subject matter as well as the lifestyle, income level, and expectations of the target audience. Finally, the image should be presented in a way that reflects the needs of the audience and also creates a sense of urgency so the intended audience takes the required action.
There are a number of directions that non-profit images can take in order to provide the brand messaging being presented by the non-profit. Depending on the mission of the non-profit, the images can show a happy outcome or result on the part of those who use the services of the organization. For those who are not in the best frame of mind or personal situation when they view the messaging, a sad image can give way to a promise of assisting the person in their personal growth or professional achievements. The imaging can walk a person through a sad beginning and show them a hopeful outcome is on the way.
Need a hand making sure your images match the messaging of your non-profit? Contact our expert design and graphics team.
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