How Do Federal Banking Regulations Affect Direct Mail?

Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect with on a regular basis. Federal banking regulations impact direct mail through the Federal Reserve System which is responsible for regulating and overseeing banks. A federal law that impacts direct marketing regulation is the Deceptive Mail Prevention and Enforcement Act (DMPEA) which regulates what can be said in direct mail and solicitations in a number of ways. In general, the goal of the act is to prevent anyone from receiving fraudulent or malicious mail that implies a relationship with the US government or the sending of money offers without providing full information.

Why Does the Federal Government Regulate Marketing & Channels?

Marketing and regulations for tactics such as direct mail for example, are nothing new. These regulations were actually put into action some time ago to ensure companies are being ethical in their communication methods. As regulations have continued to evolve, the landscape has only really incrementally changed and become more nuanced. Some would say overly regulated. However, regulations have a positive goal of protecting consumers.

Federal Regulations Related to Direct Mail Marketing

Keep in mind that the majority of federal regulations that can have an impact on direct mail are mostly embedded in the actual postal system. These regulations cover a variety of items including what can be mailed through the postal system, the size and weight of the mailing, and the cost of a specific mailing. You will need to pay attention to each of these federal regulations if you intend to create any type of marketing campaign that will be sent through the mail.

Below, we have listed some of the federal regulations that have made the biggest impact on direct mail marketing:

• GDPR Compliance – This regulation is intended to ensure that any digital property you point to complies with these regulations.
• Truth in Lending Act – An act that makes sure you are clearly communicating any associated costs to consumers.
• FINRA – The Financial Industry Regulatory Authority has a number of rules financial marketers must follow when it comes to how they describe their products and services.
• CFPB – The Consumer Financial Protection Bureau was created to protect consumers from misleading advertising regarding financial products.

Federal banking regulations for direct mail marketing can sometimes be confusing so call our expert team to ensure you are properly following these regulations.

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