Targeted Precision with Variable Data Printing (VDP)

 

What is Variable Data Printing? 

Variable Data Printing (VDP) helps you connect with recipients personally. It customizes each printed piece with unique text or images. This tailored approach enhances engagement, making each interaction with a prospect a one-to-one unique interaction. 

NextPage has been enhancing Variable Data Printing (VDP) for 30 years. We began with HP toner printers and now use the latest Canon varioPRINT iX, HP Indigo, and Inkjet Web and presses. 

Our advanced technology helps your marketing efforts reach the right people, at the right time and with the right message. 

Why Choose VDP? 

VDP significantly boosts response rates—up to 10 times higher than traditional direct mail. The key is that we personalize every interaction. Speaking directly to each person using personalized words, pictures, and offers, you create feelings that encourage them to act. 

By choosing NextPage for your VDP needs, you can expect: 

• Improved order sizes

• Lower costs per response

• Better ROI

• Increased repeat business

 

Advanced VDP Capabilities 

Take your personalization to the next level with advanced VDP that integrates seamlessly into digital platforms. With NextPage, you can create: 

• Personalized URLs (PURLs)

• Unique QR Codes

• Targeted Email Campaigns

• Unique Tracking Phone Numbers

• Web Advertising Touchpoints

 

How It Works 

Our digital presses offer full-color variable printing for short or long runs. This technology allows for flexible, cost-effective testing of different messaging formats. Some key advantages include: 

• Maximum efficiency and reduced waste with Print On Demand

• Lower costs by reducing obsolete inventory

• Enhanced personalization with the ability to print variable data anywhere in any color

• Quick turnaround with production rates up to 400 feet per minute

 

Sustainability at its Core 

Our processes are designed with sustainability in mind. We only print what we need; no waste. We use eco-friendly inks and chemistry. We recycle everything we can, and we use many recycled raw materials. 

Ready to Boost Your ROI? 

Discover how data segmentation, personalization, and effective calls to action can elevate your marketing strategy. Contact us today to learn more about NextPage’s customized print solutions.