Why Tangible Materials Continue to Matter for Higher Education Marketing In a world seemingly dominated by all things digital regarding marketing, some might be assuming that print materials are dying, if not deceased. Between a rise in emails, social media,...
10 Hot Summer Promotional Products For Businesses There is an old song lyric that goes “Summertime and the livin’ is easy.” One of the ways you can make the summer easy and enjoyable for consumers is custom summer promotional items that spotlight your logo and...
How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher education institutions are under increasing pressure not only to attract prospective students but also to retain them and encourage...
5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns In today's competitive and fast-paced fundraising environment, alumni donations are crucial in terms of the long-term success of higher learning institutions. As alumni engagement becomes...
Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful ways to connect with audiences in a world saturated with digital noise. For niche agencies that specialize in direct mail, the ability to provide expert insights and...
The Power of Direct Mail in Fundraising
Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still a very robust tool that nonprofits can use to foster engagement and raise money. Unlike an email or social media message, nonprofits fundraising with direct mail is...
Cultivating Trust In Deloitte Insights' recently published "2021 Global Marketing Trends" report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns...
Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance...