QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer…
Myth: Creating paper destroys forests. Fact: Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is…
You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that…
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often…
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…