DIRECT MAIL

Will Proposed Postal Cuts of Saturday Service Hurt Businesses?

Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…

12 years ago

Ring in the New Year by Conducting a Marketing Audit

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…

13 years ago

Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize…

14 years ago