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Direct Mail Trends for 2024

In the past few years, direct mail trends have continued to be one of the most important ways to reach the public. Overall, direct mail remains a critical channel for reaching consumers online and in the mailbox. It seems like every year brings new direct mail...

3 Ways Printers Transformed to Be Environmentally Friendly

Environmental consciousness is one of the prime topics in the print industry as consumers say green printing techniques are very important to them when working on a project. Environmentally friendly printers are viewed positively by the public as consumers hope to...

Insurance Marketing Strategies That Work

In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to the financial needs of customers while also giving consumers peace of mind when it comes to protecting them. Insurance marketing campaigns...

How Banks Can Capitalize on New Mover Data & Direct Mail

The desire to move to a new home or city is one shared by many members of the public. Banks can capitalize on new mover data as part of their bank marketing efforts. A marketing strategy for banks needs to target the right audience in the right location for the...

Why Women Led Marketing is So Effective Today

One of the hottest topics in the world of marketing is the impact on the growing number of women in the industry. One of the reasons it is such a popular topic is that it has been shown that marketing initiatives led by women, as well as their agencies and...

How Banks Should Market to Zillennials

When it comes to bank marketing, the potential audience of customers is defined by differences that are categorized by their age. The money management message that is delivered by the bank depends on the audience targeted by the bank including groups such as...

Direct Mail Marketing for Appeals

When it comes to nonprofit organizations of any size, one of the most successful times for nonprofit marketing is during appeal season. An appeal marketing campaign needs to ensure that your message for support and donations is delivered to the right people at the...

Evolving Multi-Channel Marketing for Banks

Marketing for banks is an ongoing and evolving process when it comes to the way banks service their customers through multiple marketing channels. From bank segmentation strategy to digital communication efforts, the technology that enhances the customer experience...

How Does Color Affect Your Sales & Marketing Efforts?

When you think about the products you are selling, you likely think about the quality of the product. When you think about designing a marketing message such as a billboard, you probably think about the text and graphics included in the final product. One factor...