cross-channel marketing

Print + Mobile Codes

Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to…

11 years ago

Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…

11 years ago

Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…

11 years ago

IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…

12 years ago