Have you ever received a generic piece of mail that made you feel like one of the masses? It might…
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often…
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…
Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in…
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that…
I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site…