Have you ever received a generic piece of mail that made you feel like one of the masses? It might…
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years,…
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize…