What is it about dimensional direct mail campaigns that make them more effective than other types of direct mail? To understand this more we will explore what dimension mail really is and go through the details of why it’s so effective.
Dimensional direct mail is unique in that it grabs the attention of recipients and entices them to open the package because it’s bigger and in many cases oddly shaped. In a recent study, it was found that 84% of online purchases were made from first having a physical interaction first, typically through catalogs, magazine ads or direct mail. Sometimes referred to as “lumpy mail”, here are some examples of effective dimensional direct mail that can be used in your campaigns.
Custom-designed boxes
Companies create custom-designed boxes that reflect their brand and contain promotional items, samples, or personalized gifts. These boxes provide a tactile experience and build excitement around the contents.
Oversized Envelopes
Using oversized envelopes with intriguing designs or bulges creates curiosity and prompts recipients to explore what’s inside. It stands out among regular mail and increases the likelihood of opening the envelope.
Interactive Mailers
Dimensional mailers that incorporate interactive elements like pull-tabs, pop-ups, or hidden compartments create an engaging experience for recipients. These interactive features evoke a sense of playfulness and encourage recipients to interact with the mailer.
Dimensional direct mail campaigns yield impressive results due to several factors that tap into recipients’ psychology. Here we are listing three different reasons to explain why dimensional direct mail campaigns are so effective.
Dimensional direct mail campaigns offer a compelling solution for businesses looking to engage their audience in a memorable and impactful way. By leveraging the power of curiosity, engaging multiple senses, and creating visual significance, dimensional direct mail grabs recipients’ attention and prompts them to take action. Through custom-designed boxes, oversized envelopes, and interactive mailers, companies can create a sense of excitement and anticipation that leads to higher open rates and response rates. By incorporating dimensional direct mail into your marketing strategy, you can enhance customer engagement, build brand awareness, and ultimately drive desired outcomes for your business.
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