If you’re supplementing your existing donor database by also buying an outside list, know that...
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Business Card Designs that Work
I have seen thousands of business cards in the last 25 years. Between you and me, most of them...
Trends Marketing Needs to Stay on top of Due to Data
As a result, more businesses — even small and medium-sized businesses — are turning to solutions...
10 Ways to Get Your Direct Mail Read by Millennials
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll...
Are You Using Digital Disruption to Move Your Business Forward?
In his new book Digital Disruption, James McQuivey, a Forrester principal analyst, explains that...
8 Ways to Improvise Your Way to Success
Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly...
Why Marketing Artists and Marketing Scientists Need One Another
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing...
Priceless Takeaways from Casino Marketing Award Winners – Part II
This is the second part of a blog post series gleaning lessons from the direct marketing successes...
Turning a Slow Day into a Hay Day
Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the...