Political gaffes follow a candidate from one campaign to the next. The campaigns of Romney, Biden,...
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Who Scans those Goofy Little Black Boxes Called QR Codes®?
ComScore, a company that follows and measures the digital world, released a study that shows QR...
Everything You Wished You Knew Before You Built Your CRM Database
Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer...
Which Ford Fiesta Launch Scored Better?
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the...
Why Your Direct Mail is Really Being Thrown Away
If your last several direct mail campaigns didn’t pull the results you wanted, perhaps...
Study Confirms Direct Mail and Email Remain Preferred Channels
Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your...
Variable Data Campaign Speaks Direct to Soy Bean Farmers
With today’s technology, marketers don’t just get to personalize their message; they can...
What This Year’s Top 50 Mailers List Teaches Us
When the student is ready the teacher appears. This year’s direct mail teacher is the 2012 Top 50...