by | Sep 20, 2019 | Blog, BRANDING, Marketing
Why awareness is the most critical part of the funnel Let’s say you are a hair product loyalist. Or maybe you only buy OLED TVs. What brand do you prefer? Your choice is built on trust. That much we know. That’s why in a saturated market, brands are...
by | Aug 29, 2019 | Blog, BRANDING, Marketing
It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your door. That’s not quite the way Harrison Monarth remembers it. After writing his first book, “The Confident Speaker,” his...
by Joel | Jul 31, 2019 | Blog, BRANDING
By Scott Franko We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful...
by | Oct 24, 2017 | BRAND ASSET MANAGEMENT, BRANDING, INFOGRAPHIC, MULTI-CHANNEL MARKETING
In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want...
by | Sep 13, 2017 | BRANDING, INFOGRAPHIC, MARKETING INTELLIGENCE
The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people...