As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
Marketing Yesterday, Today and Tomorrow The definition of marketing according to Merriam Webster: 1a) the act or process of selling in a market 1b) the process or technique of promoting, selling, and distributing a product or service. What comes to mind when you see...