Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter,...
Envelopes-Make Sure Your First Impression is a Lasting One
A direct mail campaign is only as effective as the envelope that is used to attract attention to the offer. You have just over three and a half minutes for the envelope to do its magic, called the 3:33 rule. 3 seconds for the envelope to catch the recipients’ eye, 30 seconds to engage them enough to open it, and 3 minutes for them to read the contents. Are you doing all you can to ensure yours will get open?
At NextPage, we’ve been delivering successful direct mail campaigns for years, and part of that success is because we consult our clients on proper envelope design and printing.
That consultation includes:
1. Using the right size envelope to align with your campaign and budget.
2. Reflecting your brand and identity with the right message and imagery.
3. Using unique shapes, designs and textures to attract attention.
4. Making sure the promise of the envelope is delivered inside.
We believe envelopes are so important that we manufacture them ourselves. We don’t mean just printing on a pre-made envelope, but actually designing its structural integrity and printing them on select papers using special techniques. One such technique is the shape-cut envelope. This USPS-approved design allows for the envelope’s graphic design or photo to extend beyond the traditional boundaries. The two envelopes featured above are examples of shape-cut envelopes.
You can’t buy envelopes like this in stores. They are made especially for your direct mail campaign. It gives you the chance to be extra special with your envelope and get more attention.
Ready to give your envelope the standard of care it deserves? Contact your NextPage representative today to find out how we can improve your next direct mail campaign, by calling us at 816-459-8404.
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