Establishing a strong foundation of content that attracts prospects at every stage of the buyer’s journey, building awareness and nurturing ongoing interest is critical to landing that next client. Developing a solid content marketing strategy takes clear intention, careful planning and focused execution.
With all of the tweets, likes and posts we see today, is it impossible to build a sustainable iconic brand? Some say we are taking all the mystery out of marketing. See why Andy Coville does’t think so.
Undoubtedly marketing has changed since the “Mad Men” days. From the time you wake up to the time you go to bed, marketing and advertising is evolving every minute. In this issue of Connect, reminisce about the “Mad Men” days and learn how to building a brand that’s is predicated on trust.
As CEO, Gina is responsible for increasing sales and enhancing customer service. She thrives on helping clients and partners hone marketing and sales processes to work smarter, quicker, and more profitably.