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Search – Marketers Moving Away from Traditional Tactics

A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that 73 percent of marketers now are creating content as a part of […]

Get your mail piece opened!

Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the exact reference point as in these days of internet proliferation; it’s difficult […]

Pantone Color of the Year – Marsala

Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that […]

Big Data – the Cycle of Life

Recently I turned 50.  The whole year prior, I spent planning a big party in which I could ring in a new half-century in style. I pondered all the things I could do.  I booked a caterer, thought about the guest list and who might attend.  Then with 6 months to go, started having friends […]

The Compound Effect of Multiple Touches

“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today are numerous: email, direct mail, web, apps, the list goes […]