Happy World Book Day!

Remember books?  I’m talking about the real thing, with pages and writing and front and back covers?  Don’t get me wrong, I’m not anti-technology; E-readers are incredibly practical and convenient. However, on a day like today, when I’m thinking about ‘books’ what comes to mind is all the things I love about reading for pleasure, […]

Creativity – How to channel your creativity

Venture Management Consultants doesn’t have a sales force. Never has. When John Murphy started the executive management and training firm in 1988, the former Notre Dame quarterback envisioned a company that could not only inspire and lead change, but also deliver customer value in a way that was better, faster, easier, supported creativity and at […]

Search – Marketers Moving Away from Traditional Tactics

A new day is dawning for marketers. It was bound to happen. According to a report by Regalix, marketers are steadily moving away from many traditional search tactics and are becoming increasingly content focused. The “2014 State of Search Marketing Report” shows that 73 percent of marketers now are creating content as a part of […]

Get your mail piece opened!

Using color and imagery to drive engagement is critical in today’s hyper-connected, hyper-engaged world. As a marketer you have milliseconds to engage the viewer in your message. Reports indicate that 65% of the population is visual learners. I wasn’t able to find the exact reference point as in these days of internet proliferation; it’s difficult […]

Pantone Color of the Year – Marsala

Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that […]