boy flying paper airplane

Marketing That Moves

The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park? The campaign centers around a series of videos, each of which brings home the value of […]

From Pumpkin Spice to Holiday Cards

You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds.   You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little further into the future; have you thought about your year-end […]

You’re Surrounded

Have you had your media overdose today? Digital media, social media, print media. We are so inundated with stimuli that we may not even be aware of how much media we are exposed to in a single day. Just for fun, try to guess how many pieces of media you have seen or heard today? […]

What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, […]

When Sending an Email is Worse Than Not

Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated email marketing are indisputable so why only sometimes? Like all forms of […]