Print Stays Strong

In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. 1. Digital Media Continues to Grow. When asked about future investment in media:  2. Direct Mail is Still a Strong Choice. 3. Print Maintains a Significant Position in the Budget.  4. Personalization is Increasing. 5. […]

What Does It Mean to be a Pioneer?

I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought, “This really is about everyone at NextPage.” My next thought, “Are they saying I’m old?” I love words and I love the Dictionary. Whenever I wonder what a word really means, I hear my daddy say, […]

Super Bowl Ad MultiChannel Marketing NextPage

What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they […]

What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media.‘ Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed […]

marketing is like pastry

Why You Should Approach Your Marketing Like A Pastry Chef

As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the foundation of any solid marketing campaign. […]