What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media.‘ Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed […]

marketing is like pastry

Why You Should Approach Your Marketing Like A Pastry Chef

As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the foundation of any solid marketing campaign. […]

Want to Engage the Millennial Market? Use Their Mailbox

The millennial market is now the nation’s largest living generation, according to the US Census Bureau; the millennials (age 18-34) are projected to number 75.3 million, surpassing the baby boomers by the end of this year. Contrary to popular belief, this digital generation is highly responsive to direct mail marketing campaigns. “82% of 18-34-year olds […]

QR Codes® are the LBD of Marketing

Not the Sexy one, the other one… The little black dress is the essential wardrobe staple, the dress that will take you practically anywhere. QR codes may not be as sexy as a little black Chanel® dress, but they are a staple, and they will take you anywhere.  Smartphones are used by 64% of the […]