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Pantone Color of the Year – Marsala

Pantone® is the hands down world leader in defining color. They design and publish color charts and mix methodologies for the graphics, design, and fashion industries. Their systems allow manufacturers to produce the desired color on a repeatable basis. For the last 15 years, Pantone has announced a “color of the year.” This year that […]

Big Data – the Cycle of Life

Recently I turned 50.  The whole year prior, I spent planning a big party in which I could ring in a new half-century in style. I pondered all the things I could do.  I booked a caterer, thought about the guest list and who might attend.  Then with 6 months to go, started having friends […]

The Compound Effect of Multiple Touches

“To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20- to 30-second ‘touches’ (via phone, email, and direct mail).” – Jill Konrath, author of SNAP Selling The methods of reaching your targeted audience today are numerous: email, direct mail, web, apps, the list goes […]

Saying Thank You The Right Way

Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship between you and your customers. Below is a […]

Did You Get your IKEA Catalog?

With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation wide, and everyone couldn’t wait for their catalog to arrive. Below are some statistics about catalog shopping, […]