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Why Your Marketing Resume is Probably Obsolete – Part 2 of 3

    As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as science. Marketing professionals at every level are being tasked with making sense of mountains of information and helping their companies and customers create action plans based on the […]

The Evolution of Marketing

Why Your Marketing Resume Is Probably Obsolete

NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin with Mad Men’s drink holding Don Draper, morph into Darrin Stephens, of Bewitched fame and […]

Change Your Perspective and Change Your World Part 2

At NextPage we love data and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating objectives, defining what you are trying […]

Change Your Perspective and Change Your World Part 1

Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect magazine, is Part 1 of a 2 Part series on changing your perspective on […]

Don’t You Have Better Things To Do?

Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Many of NextPage’s most successful customers have been able to integrate processes that have been previously performed manually, allowing them to become much more efficient. It also allows them to more clearly divide customers and prospects and thus provide appropriate segmentation and subsequent […]